MUXU La Glace
Marketing expertise.Augmented by AI.
More expertise shouldn't mean more suppliers for you to manage. Atelier LB brings together senior marketing leadership, on-demand specialists and thoughtfully applied AI to build, structure and lead projects. One accountable lead connects people, decisions and delivery. More intelligence. More business impact.
02 · How we can help
Three ways to work with us.
build.
Create, produce and launch.
A brief, an idea or a specific challenge.
Brands, campaigns, digital experiences and content, from creative direction to launch. We bring together the right capabilities for each project, including as reinforcement for in-house teams and agencies.
Explore Buildstructure.
Understand, plan, align and organise.
When the challenge is bigger than a single deliverable.
Diagnosis, positioning and planning to give marketing direction, from startups and SMEs to large companies. When it makes sense, strategy also guides delivery.
Explore Structurelead.
Direct, coordinate and take responsibility for marketing.
When marketing needs someone to lead.
Senior marketing leadership, one-off or ongoing, as an on-demand CMO or leading complex projects: priorities, team, agencies and budget under a single accountability.
Explore Lead03 · Why Atelier LB?
The right expertise. One accountable lead.
The challenge isn't always finding good professionals. It's getting strategy, decisions and execution to move forward together. Atelier LB brings together senior experience, specialists engaged as needed and AI applied with purpose, with clear accountability for leading the work.
Senior leadership accountable for the project.
You work with someone who understands the business, sets priorities, guides decisions and follows through on delivery. One person takes responsibility for the whole, rather than leaving coordination to the client.
The expertise you need, without a fixed structure.
Every challenge calls for different skills. We bring together specialists based on the project's needs and can work alongside your teams, agencies and existing partners.
Are you a specialist? See how to collaborateMore capability with AI.
We apply AI to research, analysis, creation and production when it meaningfully contributes. Technology expands possibilities; judgement, quality and decisions remain under human responsibility.
04 · Who leads the work
20
years
years
across international agencies, major brands and entrepreneurship.
Ludovic de La Bédoyère
Founder of Atelier LB
His career across international agencies, major brands and entrepreneurship combines strategic vision with hands-on execution. At Atelier LB, he is the one who understands the challenge with the client, brings together the capabilities needed and coordinates the work, from brief to delivery.
Rio de Janeiro · São Paulo · Paris · London · Lisbon
Previous experience
Brands
Agencies and companies
05 · Frequently asked questions
Frequently asked questions
Brand, campaign, website and content projects, marketing strategy and ongoing marketing leadership. We work with startups and SMEs, marketing teams at large companies and agencies that need specialist reinforcement.
Atelier LB brings together independent professionals according to each project’s needs. The brief and objectives are shared, and direction stays with Atelier LB, which is accountable for coordinating the work.
Ludovic de La Bédoyère, Atelier LB's founder, leads the work from understanding the challenge through to overseeing delivery.
We begin with a conversation about the challenge, its context and the outcome you need. We then propose an approach, scope, responsibilities, timeline and budget. Work starts once we agree; when a deeper diagnosis is needed, it becomes a contracted phase.
An on-demand CMO provides senior marketing leadership without requiring a permanent executive hire. It can make sense when a company needs to set priorities, align its team and agencies, or lead a transition or complex initiative. The scope and level of involvement are agreed for each assignment.
We use AI in research, analysis, creation and production when it improves the work. Tools are chosen for each discipline and project; direction, critical judgement and approval of deliverables remain in human hands.
Yes. Atelier LB is based in Rio de Janeiro and works with clients in Brazil and internationally, remotely or in hybrid arrangements depending on the project.
06 · Contact
What is your
priority?
Share the context in a few lines. The person who replies is the person who leads the work.